Solution

NPS Program.

A fully managed Net Promoter Score programme. Survey design, multichannel collection, closed-loop case management, and executive reporting. Transactional and relational NPS. Built and run by Synopticom.

What is NPS

The most trusted loyalty metric in the world.

Net Promoter Score asks one question: how likely are you to recommend us to a friend or colleague, on a scale of 0 to 10. Your NPS is calculated by subtracting the percentage of Detractors (0 to 6) from the percentage of Promoters (9 to 10). The number itself matters. But the real value is in understanding what is driving it and closing the loop with customers who are unhappy.

Promoters (9–10)
81%

Loyal enthusiasts who will keep buying and refer others. Your biggest growth engine.

Passives (7–8)
10%

Satisfied but unenthusiastic. Vulnerable to competitor offers. Convert them or risk losing them.

Detractors (0–6)
9%

Unhappy customers who can damage your brand. Require immediate closed-loop response.

Your NPS =%Promoters%Detractors=+72
Transactional NPS

Triggered after every key interaction purchase, service call, onboarding, billing. Captures in-the-moment experience at the touchpoint level.

Relational NPS

Quarterly or annual pulse measuring overall loyalty, brand perception, and competitive positioning. Your strategic CX compass.

Closed-Loop Follow-Up

Detractor alerts to responsible managers in under 5 minutes. Case management with resolution tracking ensuring every dissatisfied customer gets a response.

Industry Benchmarking

Compare your NPS to industry benchmarks in banking, telco, energy, and retail established from real programmes, not generic published surveys.

AI Driver Analysis

AI automatically identifies which factors most influence promoter/detractor classification telling your team exactly where to focus improvement efforts.

Executive Reporting

Automated monthly NPS reports in your branding designed for board packs, management reviews, and frontline team briefings.

Start your NPS programme today.

From survey design to closed-loop follow-up we build, run, and optimise your NPS programme so your team can focus on acting on the results.