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Market Research.
Strategic intelligence from the broader market. Competitor positioning, industry trends, consumer preferences, and market sizing to give your internal CX and EX data the context it needs.
Market Research Services
Your internal data tells half the story.
A drop in your NPS score could mean your service has declined. Or it could mean the whole sector is under pressure and you are actually holding up better than most. Without market context, you cannot tell the difference.
- Competitive benchmarking how do you compare to sector leaders?
- Consumer preference research what do buyers really want?
- Market trend monitoring where is your sector heading?
- Industry NPS benchmarking banking, telco, energy, retail
- Segmentation studies who are your most valuable customers?
- Ad-hoc research custom studies for strategic decisions
Industry benchmarks
Synopticom maintains benchmark databases across banking, telco, energy, retail, and insurance so you always know how you compare to sector averages, not just generic published surveys.
Connected to your CX data
Market research findings are presented alongside your own CX data so you can see whether your NPS movement reflects a market-wide shift or an internal performance change.
Add market context to your CX programme.
Understand where you stand and where the market is heading.