Platform

XP Platform & Services.

One platform for collecting, analysing, and acting on feedback from customers, employees, and business partners. Every touchpoint, every journey, every stage of the relationship. Fully managed.

PlatformXP Platform & ServicesAI AnalyticsIntegrationsEnterprise FMData & Security
What is Synopticom XP

What the platform does.

01
Collect & Connect

Automated feedback collection across all channels and touchpoints. Everything flows into one place.

02
Analyse & Alert

Real-time dashboards with AI text analytics, sentiment scoring, and automated alerts. From individual interactions to organisation-wide trends.

03
Integrate & Enrich

Experience data merges with CRM, transactional, and operational data. The more you connect, the deeper the insight.

04
Act & Improve

CX and EX management frameworks, case management, and coaching workflows designed to turn insight into measurable change.

Platform & Service Objectives
Integration of meaningful experience data into day-to-day business activities for the entire organisation
Creative and modern solutions to make experience management dynamic, appealing, user-friendly, and relevant
Flexibility and customisation as foundational service principles
Visual appeal, comfortable custom design, and user-friendly formats
Harnessing the power of AI for enhanced capabilities and outcomes
Commitment to environmental sustainability: paperless operations and reduced reliance on project-based electronic devices
360°
Data view
AI
Powered
24/7
Real-time
100%
Paperless
Data Collection

White-labeled. Device adaptive.
Every channel.

White-labeled invitations and device-adaptive, easy-to-fill survey design with the widest range of data collection channels available.

Email & Web

Email surveys on PC, tablet, and mobile. Websites and internet applications. Web intercept and digital experience feedback.

Mobile App & Chat

Mobile APP integration. Service chat feedback. SMS with a link or straight answer. Chat bot surveys.

Telephone CATI

Computer-assisted telephone interviewing structured outbound feedback calls with real-time data entry and reporting.

Kiosk & QR Code

Mood kiosks for branches, stores, and service points. Printed QR codes for instant in-the-moment feedback no app required.

Direct Interview CAPI

Face-to-face digital interviews fully online and offline capability for fieldwork, retail, and event-based data collection.

Social Media

Structured capture from social media, app stores, and review platforms integrated alongside direct survey data.

AI Based Text Analytics

Turn open text into
structured intelligence.

AI-powered analytics automatically processes open-ended feedback classifying sentiment, detecting emotions, assigning topic categories, extracting keywords, and generating concise summaries.

  • Integration of meaningful experience data into day-to-day business activities
  • Creative and modern solutions making experience management dynamic and relevant
  • Sentiment scoring Positive / Neutral / Mixed / Negative
  • Topic clustering and keyword extraction at scale
  • AI Insight Cards auto-generated summaries delivered to dashboards
Explore AI Analytics →
Case Management

From alert to
resolved automatically.

Closed-loop case management ensures no dissatisfied customer goes unheard.

1
Text answers overview in dashboard with direct dive into case card
2
Email alert with direct dive into detractors panel under 5 minutes from survey response
3
Case management contact attempt logged, resolution type and outcome tracked in platform
4
Statistics of resolution type recurring issues flagged for systemic action
Service Process

Eight steps from strategy
to continuous improvement.

01
CX Strategy & Modelling

Programme design, framework definition, KPI selection, and journey mapping to set the strategic foundation.

02
Custom Real-Time Dashboards

Role-specific dashboards with advanced analytics, benchmarks, and automated alerting for every level.

03
AI Based Text Analytics

Automated sentiment, topic, and emotion analysis on all open-text feedback insight cards delivered to dashboards.

04
Benchmarks & Custom Reports

Industry benchmarking across banking, telco, retail, and energy plus tailored PPT reports for every stakeholder.

05
Consulting & Change Promotion

CX strategy sessions, stakeholder workshops, and change management to embed a customer-centric culture.

06
Daily Implementation & Support

Our team handles day-to-day platform management, data quality checks, and continuous programme optimisation.

07
Surveys & Multichannel Collection

Automated, white-labeled survey distribution across all channels email, web, app, SMS, kiosk, CATI, and more.

08
Integrations & Data Exchange

REST API, FTP/CSV, direct DB connection, and webhook connect experience data with CRM, ERP, and BI platforms.

Why XP?

The new standard for
experience management.

Traditional Approach
Synopticom XP
What you get
✗ Surveys only
✓ Customer + Employee unified
Higher NPS & CSAT
✗ Point-in-time feedback
✓ Continuous real-time signals
Reduced churn
✗ Siloed customer data
✓ 360° integrated data
Improved CX ROI
✗ Reactive responses
✓ AI-driven proactive actions
Engaged employees
✗ No employee link
✓ Full journey coverage
Data-driven growth
Ready to transform your Experience Platform?

Synopticom XP brings together CX, EX, AI Analytics, and Quality Intelligence in one integrated platform. Let us build your programme.

Request a demo →[email protected]
Frequently Asked Questions
Does Synopticom require an internal IT team to set up and run?

No. Synopticom operates as a fully managed service. The implementation team handles survey setup, integration, dashboard configuration, and ongoing platform management. Clients do not need internal CX or IT resources to run a programme.

How long does integration take?

Standard REST API integration typically takes one to two business days. Synopticom handles the connection, data mapping, and quality validation. No code changes are required on the client side.

What integration methods does Synopticom support?

Synopticom supports REST API, FTP and CSV batch transfer, direct database connection (SQL Server, PostgreSQL, Oracle), and webhook delivery. CRM and intranet widgets are also available for embedding dashboards directly into Salesforce, Dynamics, or existing intranet environments.